Lighting Tricks Stall Designers Use to Attract Visitors
In the adrenaline pumping world of trade fairs and exhibitions, all brands are fighting over the same scarce resource; visitor interest. In the din, the color, and the bustle of hundreds of booths, one thing is always the difference between having people look at your booth, and walk on by--lighting. An exhibition stall that is illuminated properly turns out to be more of an attractive force than a fixed display. Not only does it create mood, focal points and sets a brand story without uttering a word- it also lights products.
Now, let us examine the lighting tricks that expert stall designers adopt to woo, captivate and convert the attendees of an exhibition.
Accent Lighting to Highlight Key Products
Think of entering a big exhibition centre with thousands of stalls. Your eyes will be naturally drawn to the displays with a spot light effect- this is what the magic of the accent lighting is.
Accent lighting is employed in the exhibition design to make people focus on certain products or functions at the stall. It may be a new product gadget, a superior edition of some existing product or a special service proposal. By establishing a contrast between the product and its environment, accent lighting will make the visitor's eyes naturally rest on what the brand wants to present the most.
As an additional example, a new VR headset at a technology exhibition would be placed under an angled spotlight which can either add drama or focus. The accent lights can as well be applied in a jewelry stall to make jewels more luxurious and appealing by bringing out their shine and depth of character.
Backlit Graphics for Visual Impact.
Backlit graphics are now a game-changer as far as the design of an exhibition is concerned. Rather than using conventional printed banners or posters, exhibition stall designers incorporate the usage of lighting behind quality graphics. The outcome is a rich, well-illuminated image that is noticeable, as well as at long distance.
Think of a beverage company with a huge illuminated display of them pouring into a glass-you have people attracted by the light and the clarity of the picture. It is a subliminal but strong psychological attraction which can add to footfall to the stall.
LED Strip Lighting for Modern Appeal
LED strip lighting has transformed the beauty of exhibition stalls. Slim, power-efficient and versatile, LED strips can be applied in an infinite number of imaginative applications, whether under display counters, around the perimeter of shelves, incorporated into floors, or even defining the outlines of the stall itself.
This kind of exhibition stall lights has a new and advanced feel and is applicable to brands aiming to give the impression of a contemporary brand. They are also perfect to highlight an architectural feature of the stall like curves, frames or pathways using the LED Strips.
Color customizing is one of the greatest benefits. Designers can either use the fixed color of the brands or can build a bit of shift to attract the attention of visitors without distracting them. Due to the lower power requirements, LEDs also can be used when the exhibition hours are long.
Warm vs. Cool Light Selection
Light temperature is usually neglected and may either make or break the brand perception in the minds of the visitor. Designers of exhibitions will consider using warm or cool lights on an individual basis depending on the type of product, brand personality and mood.
A cosy, inviting environment is made with warm lighting (yellow to soft white tones). It suits the best lifestyle brands, home decor stalls, fashion, and luxury where comfort and class are the key points.
In some cases, designers integrate the two in various areas of the stall to complement the activity-warm lights in the lounge or discussion sections and cold lights in the product demonstration sections.
Spotlighting for Live Demonstrations
One of the best methods of engaging the visitors of an exhibition is through live demonstration. But to get the required effect, the lighting will need to be appropriate. Spotlighting also makes the demo area to be the center of the stall.
Color-Changing Lights to Create Movement
Even more advanced setups enable the visitor to use touch screens or a sensor to control the lighting effects, creating a gamified aspect of the stall experience. time spent at the booth is key in exhibition marketing.
Light Placement to Control Visitor Flow
Lighting does not only accentuate products but it can even guide traffic. Through the use of brighter lights in some of the places and the maintenance of softer focus in others, the designers have managed to direct the visitors in an already planned route as a result of the helpful light placements.
Lighting is not an afterthought decoration of the exhibition design in any way, but a tactical method that can completely change visitor behavior.
Lighting Tricks Stall Designers Use to Attract Visitors
In the adrenaline pumping world of trade fairs and exhibitions, all brands are fighting over the same scarce resource; visitor interest. In the din, the color, and the bustle of hundreds of booths, one thing is always the difference between having people look at your booth, and walk on by--lighting. An exhibition stall that is illuminated properly turns out to be more of an attractive force than a fixed display. Not only does it create mood, focal points and sets a brand story without uttering a word- it also lights products.
Now, let us examine the lighting tricks that expert stall designers adopt to woo, captivate and convert the attendees of an exhibition.
Accent Lighting to Highlight Key Products
Think of entering a big exhibition centre with thousands of stalls. Your eyes will be naturally drawn to the displays with a spot light effect- this is what the magic of the accent lighting is.
Accent lighting is employed in the exhibition design to make people focus on certain products or functions at the stall. It may be a new product gadget, a superior edition of some existing product or a special service proposal. By establishing a contrast between the product and its environment, accent lighting will make the visitor's eyes naturally rest on what the brand wants to present the most.
As an additional example, a new VR headset at a technology exhibition would be placed under an angled spotlight which can either add drama or focus. The accent lights can as well be applied in a jewelry stall to make jewels more luxurious and appealing by bringing out their shine and depth of character.
Backlit Graphics for Visual Impact.
Backlit graphics are now a game-changer as far as the design of an exhibition is concerned. Rather than using conventional printed banners or posters, exhibition stall designers incorporate the usage of lighting behind quality graphics. The outcome is a rich, well-illuminated image that is noticeable, as well as at long distance.
Think of a beverage company with a huge illuminated display of them pouring into a glass-you have people attracted by the light and the clarity of the picture. It is a subliminal but strong psychological attraction which can add to footfall to the stall.
LED Strip Lighting for Modern Appeal
LED strip lighting has transformed the beauty of exhibition stalls. Slim, power-efficient and versatile, LED strips can be applied in an infinite number of imaginative applications, whether under display counters, around the perimeter of shelves, incorporated into floors, or even defining the outlines of the stall itself.
This kind of exhibition stall lights has a new and advanced feel and is applicable to brands aiming to give the impression of a contemporary brand. They are also perfect to highlight an architectural feature of the stall like curves, frames or pathways using the LED Strips.
Color customizing is one of the greatest benefits. Designers can either use the fixed color of the brands or can build a bit of shift to attract the attention of visitors without distracting them. Due to the lower power requirements, LEDs also can be used when the exhibition hours are long.
Warm vs. Cool Light Selection
Light temperature is usually neglected and may either make or break the brand perception in the minds of the visitor. Designers of exhibitions will consider using warm or cool lights on an individual basis depending on the type of product, brand personality and mood.
A cosy, inviting environment is made with warm lighting (yellow to soft white tones). It suits the best lifestyle brands, home decor stalls, fashion, and luxury where comfort and class are the key points.
In some cases, designers integrate the two in various areas of the stall to complement the activity-warm lights in the lounge or discussion sections and cold lights in the product demonstration sections.
Spotlighting for Live Demonstrations
One of the best methods of engaging the visitors of an exhibition is through live demonstration. But to get the required effect, the lighting will need to be appropriate. Spotlighting also makes the demo area to be the center of the stall.
Color-Changing Lights to Create Movement
Even more advanced setups enable the visitor to use touch screens or a sensor to control the lighting effects, creating a gamified aspect of the stall experience. time spent at the booth is key in exhibition marketing.
Light Placement to Control Visitor Flow
Lighting does not only accentuate products but it can even guide traffic. Through the use of brighter lights in some of the places and the maintenance of softer focus in others, the designers have managed to direct the visitors in an already planned route as a result of the helpful light placements.
Lighting is not an afterthought decoration of the exhibition design in any way, but a tactical method that can completely change visitor behavior.
